Real-time User Segmentation

Dynamically Retarget users to grow Conversions

Run retention campaigns to bring back valuable users


Send Personalized Reminders


Segmentation Capabilities


Action/Inaction

e.g. Create a segment of users who have viewed a product and have not purchased

User Profile attributes

e.g. Create a segment of users who have birthdays in April and are 25 years and older

Time since action

e.g. Create a segment of users who’ve added to cart in last 15 mins and haven’t purchased

Exclusion

e.g. Exclude users from any segment who have an AOV of less than $75


Frequency of action

e.g. Create a segment of users who’ve viewed a certain product more than 10 times in the last 1 week

Lifecycle Stage

e.g. Create a segment of users acquired from Facebook Ads who haven’t purchased yet

Geo Location

e.g. Create a segment of users last seen in Boston. Send them Boston specific offers

Upload External Data

Create a custom segment by uploading a list of user emails OR phone numbers